Design Problem: Customer Values

SERVICE: a Key Factor in the Success a Spa

NATURAL LIGHTING: Allows light entrance and save energy during day time.

NEATNESS:A clean environment helps to develop a better work space.

Physical

-Service: The warm and carefulness of the Spa staff that they offer their customers.

-Environment: The use of sustainable practice with the interactivity of the customers will create a atmosphere for customers to relax and have fun while they are the Spa.

 -Lighting: The effect of natural lighting reflected in water seems to have a common use in many modern day spas. Therefore, the proper use of windows, openings, voids, should be important when deciding how to combine them in the rooms.

-Aesthetically Pleasant: The attractiveness of the facility will make customers feel more comfortable to receive the services. 

Economical

-Affordable: Promotions, service packages, discounts are some are some way to attract customers to keep them attending to the Spa. For this reason, affordability is a key factor when deciding customer happiness.

-Sustainability: The use of sustainable equipment will make a difference when saving energy and water. The use of this equipment will guarantee a lower fee in water and electrical bills. For this reason, customers will appreciate and identify themselves with these practices. The use of natural lighting, organic ingredients, recycled materials will help educate customers that sustainable practices is the best method for the future.

-Location: If customers live in the surrounding they could save money by walking to the spa instead of driving. In addition to the location, making the most effective use of the land as possible. Geothermal technology depending on the zone that the spa is located.

Social

-Environment: The atmosphere in the service that customers should receive must be friendly and satisfy their expectations. For this reason, services should be one of the main focus in the Spa.

-Neatness: the neatness and maintenance of a clean Spa should be important. Customers will appreciate the neatness of their facility since it improves the environment of the spa.

-Surroundings: If a spa is located in a neighborhood where it is surrounded by a walking distance stores, it will help boost their economy. Therefore, people will be able to create a better social life. In addition to, if the spa is surrounded by houses, it will feel isolated since the facility could be the most dominant building between the houses. For this reason, Baltimore City will play an important role because of the weather conditions, and the surroundings that the spa could have.

Psychological

-Neatness & Atmosphere: Customers will appreciate a good service in a clean facility. It will help boost the ego of the costumers and the improve image that the Spa would have toward outsiders.

-Aesthetically Pleasant Building & Lighting: The building should be aesthetically pleasant since first impression will attract costumers. For this reason, artificial and natural lighting should satisfy the costumers to be at a place where it is not too dark and not too bright. They should comfortable and relaxed inside the facility. Therefore, the interior design ,the distribution of the rooms, colors should be a key factor in the success of the Spa.